This is the universal headline formula to grab their attention. The point of this section it’s NOT to try to explain the product as much as possible but to create curiosity to keep scrolling.
They might be using a spreadsheet or doing everything manually, show them why that’s not the way to do it.
First reason why this sucks!
Second reason why this sucks!
Critique the other solutions
on the market
They might be using a spreadsheet or doing everything manually, show them why that’s not the way to do it.
First reason why this sucks!
Second reason why this sucks!
How much is this costing them?
What’s the cost of not fixing their problem or getting the result they want?
This is how your product can fix all of the problems.
We don’t want to explain the entire product because that overwhelms people and raises unnecessary objections. Instead, show them how they can use your product to get the result they want (this is all they care about anyway).
Only explain how they can get the result in 3-5 steps (or in a short period of time)
How does this step work? Why is this way of doing things better?
“What if they have a question about this?”
☝️ Make sure to answer it (if it’s an objection) otherwise some people might not convert.
Step 2
Explain how they can get
the result (In Order)
How does this step work? Why is this way of doing things better?
“What if they have a question about this?”
☝️ Make sure to answer it (if it’s an objection) otherwise some people might not convert.
Step 3
Explain how they can get
the result (In Order)
How does this step work? Why is this way of doing things better?
“What if they have a question about this?”
☝️ Make sure to answer it (if it’s an objection) otherwise some people might not convert.
Provide an alternative CTA
for the skepticals
There’s a chance that even if your messaging is perfect some people will hesitate and that’s what is lower commitment cta is for: Demos, Videos, Webinars, Lead magnets, Phone numbers are some of the alternatives you can use.
Always with you
Organize any time, anywhere across your entire ecosystem – on or online.
Easy to use
Just open, write and organize – no interruptions, no heavy-lifting, no steep learning curve.
Works your way
Personalize to your heart’s content – you run the app, not the other way round.
Powerful Features
Blocks, tables and markdown, subpages, cards and bi-directional linking.
Get in or get out
Super-fast import and export – and easy handling of multiple file types.
and more...
This is why 1000s of customers love our product.
If you don’t have thousands of customers then replace that part. The point of this section is to show your visitors that people like THEM are already getting the results they want.
We improve X metric by 120% in short period of time
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Jessica S.
Example Company Inc.
We improve X metric by 120% in short period of time
Nulla quis nulla lacinia, tristique eros sit amet, mollis elit. Fusce vitae dui non ligula gravida facilisis ac nec felis. Aenean tellus arcu, venenatis ac commodo a, volutpat non dui.
Jessica S.
Example Company Inc.
We improve X metric by 120% in short period of time
Nulla quis nulla lacinia, tristique eros sit amet, mollis elit. Fusce vitae dui non ligula gravida facilisis ac nec felis. Aenean tellus arcu, venenatis ac commodo a, volutpat non dui.
Jessica S.
Example Company Inc.
Comapre your product
to other ones
If you don’t have thousands of customers then replace that part. The point of this section is to show your visitors that people like THEM are already getting the results they want.
Other product
$49
per month
Joy horrible moreover man feelings own shy. Request norland neither mistake for yet. Between the morning assured.
Customer support
Up to 10 users
Monthly reports
🔥 Your product
$19
per month
On even feet time have an no at. Relation so in confined smallest children unpacked delicate. Why sir and belive.
Customer support
Up to 10 users
Monthly reports
Multiple devices supported
These companies are already getting something, when will you?
We use this headline to create urgency. Other companies (maybe their competitors) are already getting the result they want and they don’t want to miss out, do they?
There’s a chance that even if your messaging is perfect some people will hesitate and that’s what is lower commitment cta is for: Demos, Videos, Webinars, Lead magnets, Phone numbers are some of the alternatives you can use.